Thursday, August 23, 2012

Using Your Shipping System to Take Your Sales Message Nationally, Even Internationally

Using Your Shipping System to Take Your Sales Message Nationally, Even Internationally
Is one of your goals to be a national or even international seller? Is this the message you give shoppers at your web site? If you have not yet established flat rate shipping charges for your orders, you could be sending the wrong message. This is an ideal time of year to look at how you are charging for shipping and making sure to deliver the best message to maximize your sales. If you charge for shipping based on the shipping cost for individual orders, your closest customers get your best price, turning your national ambitions into a local or maybe regional business. And everyone wants the biggest possible potential customer base.

It’s well established that unexpectedly high shipping costs are a major contributor to abandoned shopping carts. If you calculate shipping costs per order instead of using flat rate shipping prices (or even free shipping for promotional seasons), you run the risk of causing shipping cost “sticker shock”, and there’s another abandoned cart. So how do you get around this?

Consider developing flat rate shipping cost offers for ground service and do the same for expedited (air) service. With flat rate shipping offers, you tell your shoppers the cost of shipping “up front” so they can fill their carts with confidence, ready to click the “Buy Now” button. Flat rate shipping offers can also simplify the work needed to maintain shipping prices that are displayed on your web site, another welcome benefit. This takes some work and thought to develop, then monitor on a weekly/ monthly basis to determine if adjustments are needed. But there is a great reward - more filled carts and more sales.

A related topic is international sales. International sales can be a business builder, but many see international shipping, with its complexities and regulations, to be a substantial barrier. Commercial invoices, US Postal Service forms and other required international paperwork and regulations (some backed with stiff penalties) mean you need to become an expert in shipping your products overseas.

What do flat rate shipping and international shipping have in common? Each of these can be made easier with the right shipping system. Harvey Software’s CPS Shipping Software helps with each task. The CPS Flat Rate Shipping Charge Calculator provides instantaneous access to the shipping data needed to establish and monitor your pricing for flat rate shipping. And CPS supports international shipping, including customs forms, international rates and shipping labels. The right multi-carrier shipping system can definitely help increase your sales.

Next time, part 2 – more about discovering the right "flat rate" price to charge for your shipping. To find out more about CPS now, visit

1 comment:

Clover said...

Spotted your write – ups, it’s cool. Very beneficial and interesting there are some ideas I haven’t heard before. Thanks for sharing.