Wednesday, December 17, 2008

Yet Another Reason to Consider Flat Rate Shipping

As stated in a recent article at, the U.S. Postal Service web site is still having problems with its web shipping tools. This release also states malfunctioning USPS web tools failed to report the USPS price causing more expensive rates of other carriers to be displayed for those that rate shop on their sites. This caused a measurable increase in shopping cart abandonment. This is yet another example why flat rate or even free shipping is better than trying to use real time rating at the time of order processing. Not to mention the fact that these shipping methods can even help you close more sales and increase the amount purchased!

Now that we are getting to the end of the holiday shipping season, we are getting reports from several retailers that have used our suggestions on how they handled shipping this year at their web sites. Those businesses that decided to try flat rate or free shipping had very positive things to say. They are using the techniques outlined in our free whitepaper found at The same retailers that have had good results are telling us that even though they see the negative effects of the economy on how much people are spending, they are also seeing more customers buying on-line! Just think how these businesses would have done in a more positive year…

No comments: