Friday, September 7, 2012

An Easy Way to Emphasize Great Service and Reinforce Your Brand

An Easy Way to Emphasize Great Service and Reinforce Your Brand
“Your order is on the way.”

You received the order, you have the products in stock, and now they are on the way to your customer. So what do you think your customers expect next? If they are like most, it’s "Is my order on the way and when do I get it? Show me!" Isn’t that what everyone wants to know? And when you notify your customers with timely, accurate information about their order, you also reinforce your brand. What is the best way to do this and show your customers great service?

Shipping notifications underline your commitment to outstanding service and, when delivered correctly, emphasize your brand. A terrific way to show your customers you are giving them a great experience is to send them a timely email to let them know their package is on the way. Today's best order systems may have this feature, the carrier provided shipping systems might be able to help, and high-quality third-party shipping systems have this as an optional or (better yet) standard feature.

For example, the CPS shipping software includes the SHIP eLERT(R) that sends email shipping notices right out of CPS using your company's own email address. You don't need Outlook, Outlook Express, etc., for this. Since each SHIP eLERT comes from you instead of the carrier or another party, there is no doubt about who your customer is doing business with.

There are many more advantages to a multi-carrier shipping system than just timely shipping notifications, so consider this one point. If you use a carrier's dedicated shipping system and send the shipment notification from their system, take a look at that notification. First, it's not from your company, it's from the carrier. Also, notice how far into the notification you have to go before it's clear the notification is from your company. With the CPS shipping software, you use your company’s email address. There is no doubt the shipment notification is immediately identified as coming from your company with the information they expect to see about delivery of their order. Great service keeps customers coming back. When it’s also a better process for your company, you have the best win-win situation.

Great service keeps customers, and showing customers know how well you are serving them is a great way to encourage repeat business. For information about CPS, visit our web site at

1 comment:

Unknown said...

It’s really such nice information to get advantage from.
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