Wednesday, September 16, 2009

Using Free Shipping to Make More Sales

We've talked a couple of times about free shipping. According to one survey, free shipping offers are up this year compared to last year. Free shipping should always be used to gain more business, not just give away the shipping cost - a profit and sales tool, not a giveaway. But there's more to it than just posting "FREE SHIPPING".

Generally, a free shipping offer gives the best return when it's matched to products and services for consumers. And the products offered are important. For example, overstock merchandise sales do not benefit as much with free shipping offers. Current products that have caught consumers' interest respond much better when matched with a free shipping offer. Also, always offering free shipping can reduce its success. Offering free shipping for a limited time typically provides superior results.

A final note-
When preparing marketing, whether email or other, keep in mind that a limited-time free shipping offer provides better results for the more popular items and services sold to consumers. Moving away from any of these points can definitely affect sales results.

1 comment:

package delivery philippines said...

Interesting! if the free shipping offer gives the best return when it's matched to product and services for consumers it would be good news for all of their costumers as well,good information.