Friday, May 8, 2009

Tired of Playing "Commercial/Residential Address" Roulette?

Address problems come in two categories. First, when the address is wrong, even if the customer typed it themselves. (When you have an online store, you discover that not everyone actually knows where they live!) Second, when you have pages of residential delivery fees that you didn't expect and did not charge to your customer. The first problem means you can have undeliverable packages (or packages with expensive address correction charges) making unhappy customers. The second problem of unexpected fees makes you unhappy. An additional layer to this problem is that address verification programs can cost in the thousands, so how can you make a solution for these problems cost effective?

Here is one way to solve this - address verification capability right in your shipping system. For example, Harvey Software makes an Address Verification Module (AVM) for its CPS shipping software. The AVM uses the USPS CASS certified database and: 1) Makes rate shopping happen correctly between residential and commercial services; 2) Warns you if the residential/commercial choice is incorrect; 3) Tells you when an address doesn't exist; 4) Lets you know that the address exists but is missing some key information such as suite number apt. #, etc.; and 5) Standardizes addresses to match the USPS CASS certified database. The cost for the AVM is just $199.95.

CPS is not the only shipping system that has this available, although the CPS AVM is definitely one of the least costly. Address checking in your shipping system is another way a good shipping system can help your company and put money on the bottom line.

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