If you use just one carrier for your shipping, you could be shortchanging your customers AND your company. Today’s shoppers are savvy enough to know that if they are only offered a single carrier as their shipping choice, they could be paying too much for shipping. It’s well established that many shoppers cancel their purchase if they are not satisfied with the shipping options they see. And when orders are cancelled, your company loses out. That’s not all.
Other customers or potential customers may have special accounts with a carrier and require all packages shipped for their orders to be done by a specific carrier on a “bill receiver” or “bill 3rd party” basis. If you use just one carrier and it’s not this potential customer’s carrier, you could miss out on gaining that business.
These are two very different situations that have the same result - lost business if you cannot provide carrier choices. A multiple carrier shipping system can solve these issues forever. When you use a multiple carrier shipping system like our CPS shipping software, you have the freedom to offer your customers the shipping choices they want. This includes being able to ship with multiple carriers, but also goes a lot farther than “Ship by your choice of FedEx/UPS/USPS”.
With the right multiple carrier shipping system, you can offer free shipping or flat-rate shipping offers, which are proven to build sales. Since free shipping or flat-rate shipping offers are not tied to a carrier, the right multiple carrier shipping system can choose the best carrier and service for each package shipped with the “standard shipping” choice. If other shipping options are offered, such as expedited service, one-day delivery, two-day delivery or delivery by a specific carrier, a multiple carrier shipping system lets you control these, too.
Equip your shipping department to be ready when carrier choices are needed, whether it’s to make better shipping offers or be prepared when a customer has a carrier requirement. It could be the advantage that makes the difference in your profits. For more information about CPS, visit www.HarveySoft.com.
No comments:
Post a Comment