According to last month’s shipping poll, 92% of those that voted said yes. There have been several other studies (much larger and better done than ours) that also indicate that free or flat rate shipping closes more sales and decreases shopping cart abandonment. It is important, regardless of your shipping policy, to tell customers about your shipping terms before they get to the final screen of your shopping cart system. We feel having a surprise at the end of checkout is the biggest single reason people never hit the final submit order button. You should instead use your shipping terms to help sell your products from the beginning. If you would like to learn more about ways to deal with shipping costs visit http://www.businessshipper.com/ and download the free whitepaper on “Mail Order and Internet Retailer's Guide to Handling Shipping Costs”. Those that have read this whitepaper and followed its advice tell us it has increased their sales and decrease shipping costs.
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